ABOUT

ROUBA ASMAR
executive producer/founder

20 YEARS EXPERIENCE.
70+ AWARDS GLOBALLY, REGIONALLY AND LOCALLY.
CANNES, D&AD, EFFIES, LOERIES, LYNX…
#1 PRODUCER IN THE MENA REGION FOR 3
CONSECUTIVE YEARS.

EXPERIENCE WITH GLOBAL,
REGIONAL AND LOCAL BRANDS.

HIGHEST QUALITY

Her work has won multiple international and local awards for creativity, craft and effectiveness, including Cannes Lions, D&AD, Clio Awards, Dubai Lynx and The Effies. Rouba has also been named Producer of the Year in industry publication The B&W Report in its first 3 years of publication.

She has delivered all types of integrated campaigns and content: large-scale (TVCs), short content films, series, documentaries, photography, music licensing, activations, radio...

Prior to TBWA, she co-managed the Dubai office of production house The Talkies, executive producing for many brands such as P&G, Henkel, Emirates Airlines, Reckitt Benckiser and Nestlé, and worked on Cannes and Venice Film Festival-selected feature films as well as TV series with MBC.

Holding a masters degree in filmmaking, she knows the difference craft and quality make in achieving the creative and commercial outcome of a project.

COMMERCIALLY-MINDED

Complementing this is her focus on ensuring the cost-effectiveness of every project.

In her previous role as TBWA\RAAD’s Head of Procurement, Rouba worked closely with the finance department, dissecting every budget and managing negotiations with multiple suppliers.

She is comfortable acting as the voice of the client in creative discussions, ensuring business and commercial considerations are built into every stage of the process.

Over the past 20 years Rouba has built a global network of international and local suppliers who trust her and who she trusts.

AWARDS

Best Producer for 2020,
2019 & 2018.

1 Gold for Nissan’s She Drives, 1Gold, 1 Silver & 2 Bronze for Louvre Abu Dhabi’s Highway Gallery, and 1 Bronze for Nissan’s Camel Power.

1 Wood Pencil for Nissan’s She Drives.

2 Silver and 2 Bronze for Louvre Abu Dhabi’s Highway Gallery.

1 Grand Prix for Nissan’s Camel Power, 1 Gold for Louvre Abu Dhabi’s Highway Gallery, 1 Silver for both Nissan’s She Drives and Connect’s Slow Trends.

2 Grand Prix and 1 Silver for Louvre Abu Dhabi’s Highway Gallery, 2 Grand Prix, 2 Silver & 3 Bronze for Nissan’s Camel Power, 1 Grand Prix, 3 Gold, 4 Silver & 2 Bronze for Nissan’s She Drives, 2 Gold & 3 Bronze for Connect’s Slow Trends, 1 Gold for OMO tag.

1 Grand Prix, 1 Gold & 1 Silver for Nissan’s She Drives, 1 Gold and 1 Silver for Louvre Abu Dhabi’s Highway Gallery, 1 Gold for Infiniti Middle East.

1 Grand Prix & 1 Gold for Louvre Abu Dhabi’s Highway Gallery, 2 Silver & 1 Bronze for Nissan’s She Drives, 1 Silver and 1 Bronze for Connect’s Slow Trends, 1 Bronze for Go Sports.